VIDEO MARKETING: WHAT BENEFITS DOES IT BRING TO OUR COMPANY?

Many companies are betting on video marketing creation to benefit from all its advantages. It's no wonder; 78% of the content consumed by internet users consists of videos. Therefore, this material is making a strong impact when it comes to advertising and/or delivering a specific message to our potential customers.

Opting for audiovisual material creation is, therefore, a very valuable tool. In particular, video marketing puts a specific marketing strategy at the service of audiovisual image to achieve the proposed objectives in a clear, effective, and quick way.

We find a large number of benefits, among which we highlight the following:

1-BETTER BRAND IMAGE

Betting on audiovisual material to transmit information means adapting to digital reality. This adaptation adds more value to the brand image and helps reinvent it. The vast majority of internet users prefer watching a video to reading text.

2-GENERATES MORE TRUST

Video marketing transmits information through different channels; the most important are visual and auditory. These two channels coordinate to capture all the information that the material transmits to us. The more information, the greater the trust generated in future customers.

3-FREE ADVERTISING

Once the video marketing is created and published on different social networks, users will begin to interact with it almost automatically. At that very moment, we can benefit from powerful free advertising, without it involving any cost on our part.

4-IT'S VERY ATTRACTIVE

Internet users or potential customers prefer watching a video to reading text, so using audiovisual elements on our website can cause many more people to access the information we want to transmit.

5-STAYS LONGER IN MEMORY

What we see and hear leaves a greater imprint on our brain than what we only see. That's why the combination of image and audio is more effective when it comes to remembering a particular brand. Additionally, the emotional factor helps this memory to become more fixed.

Thanks to these benefits, video marketing is a highly recommended idea to boost our business. Betting on quality services increases, even more, the value of audiovisual material, and generates greater benefits. Gray Lab is one of the best alternatives to make our company's video marketing a reality."