VIDEO MARKETING: WHAT BENEFITS DOES IT BRING TO OUR COMPANY?

Many companies are betting on the creation of video marketing to benefit from all its advantages. No wonder; 78% of the content consumed by Internet users on the network consists of videos. Therefore, this material is making a strong impact when it comes to advertising and/or getting a certain message to our potential customers.

Opting for the creation of audiovisual material is, therefore, a very valuable tool. In particular, video marketing puts at the service of the audiovisual image a certain marketing strategy, to achieve the proposed objectives in a clear, effective and fast way.

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We found a large number of benefits, among which we highlight the following:

1-BETTER BRAND IMAGE.

Betting on audiovisual material to transmit information means adapting to the digital reality. This adaptation brings more value to the brand image, and also helps to reinvent it. The vast majority of Internet users prefer to watch a video rather than read a text.

2-GENERATES MORE TRUST

Video marketing conveys information through different channels, the most important of which are visual and auditory. These two channels coordinate to capture all the information that the material transmits. The more information, the greater the trust generated in future customers.

3-FREE ADVERTISING

Once the video marketing is created and published in the different social networks, users will start interacting with it almost automatically. At that very moment, we will be able to benefit from a very powerful free advertising, without any cost on our part.

4-IT IS VERY ATTRACTIVE

Internet users or potential customers prefer to watch a video rather than read a text, so using audiovisual elements on our website can cause many more people to access the information we want to convey.

5-IT STAYS IN THE MEMORY LONGER

What we see and hear leaves a greater imprint in our brain, more than what we only see. That is why the combination of image and audio is more effective when it comes to remembering a particular brand.

In addition, the emotional factor helps this memory to be fixed to a greater extent.

Thanks to these benefits, video marketing is a highly recommendable idea to boost our business. Betting on quality services increases, even more, the value of the audiovisual material, and generates higher profits. GrayLab is one of the best alternatives to make our company's video marketing a reality.